The rebranding project for my friend YOJI’s shop has finally taken shape. After many days of talking together, with the forest wind flowing around us, we’ve reached a new beginning. At long last, the logo for YOJI’s shop has been decided. As the branding producer for this project, I proposed four different logo designs. Each one had its own charm and carried something that felt like “YOJI.” But after many discussions with the team, we finally decided on this one — 🌿 Logo Design A. What made...

Hello, this is NICO, the designer from Kemono Town.As I mentioned in a recent blog post, my friend YOJI’s outdoor shop rebranding project...

Hi, it’s NICO. Today, I met up with YOJI at a café.We sat down with our coffees and had a good talk about rebranding his shop. By the...