YOJI’s New Logo is Finally Decided!

The rebranding project for my friend YOJI’s shop has finally taken shape.

After many days of talking together, with the forest wind flowing around us, we’ve reached a new beginning.

At long last, the logo for YOJI’s shop has been decided.

As the branding producer for this project, I proposed four different logo designs.

Each one had its own charm and carried something that felt like “YOJI.”

But after many discussions with the team, we finally decided on this one —

🌿 Logo Design A.

What made this logo stand out was how it beautifully captured the atmosphere of

“a base where anyone can gather freely,”

surrounded by nature, filled with smiles and laughter.

It also gives a sense of comfort, as if the spirit of the Dragon God — our guardian of the forest — is watching over everyone.

To be honest, I had a soft spot for all the other designs, and it wasn’t easy to let them go.

But when I heard everyone’s thoughts, I found myself nodding and saying,

“Yes, this one. This really feels right.”

And so, the new symbol of the brand was born.

Now, our next step is to design the shop’s appearance —

a space that truly feels like “a base where anyone can drop by and belong.”

Should it be stylish and cool, or warm and inviting?

We’re still figuring it out — laughing, debating, and dreaming together with YOJI and our friends.

What kind of face will YOJI’s new shop have when it’s finally complete?

That’s a story I’ll share with you next time.